Why Use Video?
- Videos sell you and your business, not a specific listing or job.
- Video content drives traffic
- Video content drives Google’s search engine
- Video content dramatically increases conversion rates.
Potential future clients search for businesses on Google long before they contact you. Who will they find first: you, or your competition?
Still photo slide shows and virtual tours are outdated relics of the 1990’s. It’s all about today’s technology, and you don’t want to get left behind! Full-motion video tours are the future of real estate marketing.
Here are 4 great reasons you should already be using video:
1) The Competitive Advantage
Nearly 100% of all real estate inquiries start online. You’ll gain a huge advantage over the other agents who don’t use video!
2) Maximum Exposure
Today’s savvy sellers want maximum exposure to the largest pool of buyers imaginable (this is especially true of multi-million dollar estates). Videos set you apart from the rest of the crowd, and sellers appreciate the extra value added to your already excellent service.
3) Supercharge Your SEO
Yes, there are other search engines, but let’s face it: if you can’t be found via Google search, you may as well not exist!
4) Shared Listings and Referrals
Videos make it easier to share your listings. Because video is such an incredible branding tool, they set you miles apart from your competitors and help you get those all-important referrals!
our real estate portfolio
The Top Benefits of Video Marketing
- Videos make you stand out from the crowd and get the attention of your target audience
- Help you appear more professional
- Are so much more memorable compared to traditional types of advertising
- When used correctly, can be an incredible way to convey a message to your consumers.
Web video production is the crème de la crème of content marketing. Including a video on a landing page, email, website, or article can increase conversion rates, boost SEO, and double your viewer interaction. This year, The Guardian reports that video will account for 69% of “all consumer internet traffic.” Given how much time people spend watching videos every day (5.5 hours, according to recent reports), it’s no surprise that this particular form of digital media may be the best way to deliver a message.
Web videos offer options and versatility through different formats, and each type of web video has its own strengths. Explainer videos are great for building brand credibility. Product video content can keep a website alive and on top of a Google results page. Corporate videos offer a succinct, yet entertaining overview of your company. The best part is that they can all be shared via different social media and streaming platforms.
Forbes posits that the need for data visualization will be greater this year, as data visualization tools greatly expand. Ergo, the demand for video production services is high, and it won’t be slowing down any time soon.
For quality content marketing that fully utilizes the different digital communication channels, web video production is your best — and most effective — option.
real estate photography
We have been trusted by hundreds of real estate professionals over the past 2 decades to provide professional images for their listings.
Here are the top reasons why you should consider using professional photography for your real estate listing:
1. Achieving a higher selling price:
When professional photography was included in a listing it’s estimated that the price of a photographer to not only pay for itself but add extra value to your home. A professional real estate photographer will know how to showcase your home for the better according to a study completed by the Wall Street Journal, listings with professional photography were able to command prices that ranged $934-116,076 than neighboring similar homes because of the use of professional photography.
2. More efficient listing:
The time that your home is on the market can also decrease by using professional photos. Making sure that there’s ample interest in your home can help it to sell much faster. With the Redfin study was estimated that the average $400,000 price could sell three weeks faster with professional photos.
3. Saving you time:
professional quality photos take time to edit. Rather than taking your own photos and then spending time cropping, adjusting light levels, uploading the photos and more it makes much more sense to hire a professional to complete all of these actions for you as a real estate agent or home seller. Even if you shoot the photos using a professional DSLR camera a professional photographer will know how to use this equipment much more effectively as well as appropriately edit the files so that they will look the best in your listings.
4. The image of an agent/agency:
as a real estate agent it’s important that you consider the image and the professionalism of yourself and agency. If all of the listing photos for the homes you have for sale are professionally shot, this can give you a beautiful portfolio of previous listings. Giving yourself and agency and edge and a better closing rate can also occur as a result of using professional photos.
In today’s fast-paced real estate market, potential home buyers have numerous online resources at their fingertips. Realtor.ca provides buyers with a multitude of options in finding their new home. Buyers rely on these websites’ images to help them narrow down potential home choices. Some real estate agents choose to shoot their listings with only
their smart phone. However, by utilizing real estate photography from Pro Property Shots, agents are able to present their listings more professionally and stand out among the crowd.
our photography portfolio
As a business owner, you’ve worked hard to create a particular atmosphere and experience for your customers, and needMedia works to represent that in beautiful photographs that you can share on your website and social media, in press releases, and beyond.
We have photographed restaurant food, restaurants, real estate offices, banquet centres, manufacturing companies and many other businesses.
our photography portfolio
Position Your Brand to Succeed
We tap into what makes your brand shine. Your branding distinguishes you from your competition, portrays your company’s values and sets the tone for your customers’ expectations. Whether you have been nurturing and developing your brand or you are ready to launch a product or service, we have a unique perspective into what your brand could be.
We Build Value With a Fresh Perspective
Your brand should be distinctive and recognizable. Successful brands take on the personality of the company. A brand tells a story about your products and company and can be your most valuable asset. Our team takes on the full brand picture, looking at trends vs. long-term stability. We research the competitive landscape and tell the entire story of your brand so that it is sustainable, memorable and valuable.
Consult, Create & Communicate
Together we examine how your customers see your business. Then we research the competition and develop bold brands and strong corporate identities that will make a big statement in your industry. Discovery sessions lead to sample sketches, sketches lead to the ultimate approved look and feel. The process is truly exciting!
- Discovery Session
- Creative Concepts
- Final Masterpiece
Discover Your Value
Don’t underestimate the power and value of your corporate identity. Every year companies are bought at high prices because of their strong corporate identity. Our team loves the creative process because it builds brands that gain customer confidence. We take brands to the next level so that you can build off of the original creative for years to come. We don’t just design a package, we design a product line.
We help you with social media management and strategic content creation to help you grow your audience and reach new prospects. We help your business create valuable content that you can leverage over and over again to shorten sales cycles for new customers, and keep past customers engaged with your brand.
Everything we build, we build responsively to optimize function and performance. The way we see it, it’s less about web design being responsive to mobile devices, and more about end users being responsive to your brand, wherever and however they choose to do digital. What we offer is a full-circle digital partnership; guidance, collaboration, and execution from conception to completion. Because we recognize that web design is about so much more than color, design and function. It’s about sharing a story worth hearing, spreading a unique vision, and promoting the better choice to the right people.
Our expertise includes all building types — apartments, townhouses, single-family homes, large estates and commercial properties.